As far as photography is concerned I have always thought that fashion was it.I still don’t  believe that any other genre has pushed the creative boundaries of photography as much as fashion and it’s powerful sibling, the advertising industry.

They have total creative freedom to dream up magical stories that sell the illusion of grandeur, eternal happiness and a never ending bounty of youthful beauty and perfection.Photographers, stylists, art directors and models all work together to create images that try  to convince us that we are just like them (or at least have the potential to be… if we spend enough money).

It’s a fantastic creative industry and it is very successful (just  think about the decision process that lead you to buy whatever it is you’re wearing now).However, the flip side of it’s success is it’s fundamental flaw, in it’s essence …it’s all a total illusion.

I was never really interested in an alternative to fashion photography until I shot my first wedding.It was then that I discovered that weddings have it all, but the number one difference is that it’s all gloriously REAL! The characters, the clothing, the hair and make up, the drama (oh yeah, there’s lots of that) ..it’s all there and it’s all happening without the aid of a storyboard.This is why I love shooting weddings.

I’m continually surprised at how many clients and guests tell me they barely noticed I was there (In my mind, I stick out like a sore thumb). It always makes me happy to hear this because I believe this is what makes a good wedding photographer and also great wedding photos. The story can’t unfold naturally if you have someone directing from the sideline.

Sure, there are the formals but they don’t interrupt the action for too long. The location, the backdrops, the characters, the funny moments, the sad moments, the best man’s speech. It’s a long day and there’s not much time to rest but I wouldn’t want to because I don’t want to miss out on the action.

I never know what images I’m going to shoot when I turn up at a wedding and I never know what kind of story I’m going to be a part of.
The guests may be unaware I’m there but this doesn’t mean that I do not get to enjoy

the unique experience of each wedding day.This is why I love my job.